
Michael Clark aka The People's Health Coach
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Hi, Mike here and welcome to my website.
I am the writer of The Non-PC (Poison Carb) Diet and the UK’s only independent health coach granted permission from Diabetes.co.uk to give use official recipe cook books.
I am also the director of The Well Naturally Health Company.
Our ethic is ‘Be Well Naturally‘ and our ethos is ‘People before profit‘.
10 years ago, I set about creating a professional online health coaching club that had to be affordable for everybody, regardless of income.
The coaching system used is called ABED Method is the UK’s 1st natural self-health improvement program to be awarded therapy status, and you can even google it!
- 1991 As a young highly ambitious 22-year-old I come very close to making it big in business, but instead I decide to give my life to God to use and put people before profit and make my life to be of service to others.
- Few days later have a dream ‘The Cause is The Cure!’
- 1991 Realise STRESS is to blame for all disease conditions either physical or mental or nutritional.
- 1991-93 Train and qualify as UK Stress Management Consultant
- 1996 Granted Membership of The International Stress Management Association
- 1999-2003 Qualify UK’s only Moscow trained Buteyko Breathing Asthma Specialist
- 2000-2002 Qualify as a Person Centered Counsellor
- 2002 My Buteyko breathing Method How to Swap Asthma for Life Book is Published
- 2004 Qualify as a 7307 Adult Teacher
- 2005-2007 Train people from the UK, USA, Israel, Portugal and Brazil to become Buteyko Breathing Therapists
- 2005-2007 Train and successfully qualify as a nutritionist.
- 2009 Qualify as a personal fitness coach.
- 2012 ABED® Lifestyle Program becomes the first in the UK to awarded therapy status.
- 2013 The ABED® Lifestyle Method Health Book is published.
- 2015 Hull NHS request my help to teach their 4000 Hull staff The ABED® health improvement program.
- 2015 Hull NHS now refuse my help apparently ‘management’ is offended the name Dr Fat loss is not PC!
- 2015 Decide to work on creating an online health coaching platform that offers world class health coaching that is affordable for EVERYBODY
- 2016 I discover a huge link between the cause of T2 diabetes, obesity, and Processed Carbohydrates (PCs)
- 2017 I become the UK’s first nutritionist to be allowed to distribute the Diabetes UK recipe books.
- 2017 The Non-Pc Diet® is published the 1st diet that tackles the actual root cause of obesity suitable for vegans as well as meat eaters.
- 2017 I appear on BBC radio talking about The Non-Pc Diet®
- 2017- 2024 I work on creating the world’s best online coaching experience and one that must be affordable for everybody
- July 2024 I am rushed into hospital for an emergency operation (Ironically the stress of working two jobs with no break in 7 years finally got to me)
- Whilst in hospital (its the 1st proper break in 7 years) I think the best way to spread the word is to give The Non PC Diet away for FREE
- June 2025 The Non Pc Diet is now FREE till end of July 2025
- I offer upgrades to The ABED® obesity solution smart weight loss 4 life kit with FREE support for life
- 316 of each option save 80%
- Smart Health Club UK opens offering 316 UK diabetics with 16 weeks free coaching.
- I have to go back into hospital soon but don’t worry using a smart phone I can coach you from a bed using ABED®
THE CAUSE IS THE CURE!!
WE ARE STRONGER TOGETHER!!
Kind regards
Mike
aka The Peoples Health Coach



1989-1999
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- 1989 June: I leave school aged 19 with 6 O levels and 3 A Levels. I have no interest in going to university, I want a job!
- 1989 September: I start work at a high class department store selling expensive furniture. The company pay for me to go on an exclusive sales training course with a big wig!
- 1991: I leave the dept store and start work as a high flying, suit wearing financial adviser! In effect I am just selling insurance and pensions to friends and relatives!
- 1993: I decided to set up my own business.
- 1994: I came really close to almost making it work and it had huge potential. Eventually after much effort, the business failed. It wasn’t all bad, I had along the way learned some good business acumen, yet I had paid a price. I was only 24 and‘burnt out’! After the failure of my business, I had time to reflect about how much stress I had been under day after day! So after much thought and deliberation I asked myself, what is it that I am really interested in doing with my life? I was at a career crossroads and, after some thought I made a decision to not just make money, but to make a positive difference! Later that very same morning I saw an advert in the Guardian newspaper offering stress management training courses. Coincidence? I prefer to think of it as the late great Carl Jung said,‘Synchronicity‘
- 1994- 1996: I trained and qualified as a Stress Management Consultant and became a member of The UK Stress Management Society.
- I focused on the mental side of stress. I learn powerful, natural, drug free alternatives to help clients reduce stress and it’s damaging effects upon the mind and body.
- These include Meditation & Yoga. I began to use the techniques myself, and after 12 weeks of yoga and breath exercises, my sleep had improved dramatically and my resting pulse had gone down from 76 BPM to 44!
- 1999: I watched a health documentary called ‘Breathless‘ on BBC television. This was about a special breathing technique that could apparently ‘cure‘ asthma! I watched the programme and was that impressed, I called the BBC the next day and after a bit of smooth talking to the receptionist I actually managed to get the mobile telephone number of the Russian Buteyko instructor. Coincidence or synchronicity? Strangely I had for the last year also been learning Russian language at a night school! When I spoke to the Buteyko therapist over the phone, I was able to greet him in Russian , and he told me he was that impressed that he wanted to invite me along to his next course so I could witness the effects myself of this powerful breathing technique.
- 1999: I attended the course and after just one day, the whole room of asthmatics are literally transformed. I instinctively knew that this method had great potential.
2000-2009
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- 2000: I attend a Buteyko Practitioner course in Oxford on the Buteyko Method and link in my Stress Management experience.
- 2000: For my own Personal Development I decide to do not one but two solo parachute jumps! I find this very scary but not as scary as what I do 15 years later!
- 2001: I travelled to Moscow and I was awarded the Advanced Buteyko qualification direct from The Moscow Institute in Russia. (I am the only English practitioner to hold this qualification) I also received tutoring in Person from the late Professor Konstantin Buteyko. I also notice that at this time in Russia there was little appetite amongst the general population for processed food and although I saw a lot of expensive cars and clothes in the Moscow & St Petersburg, in 3 weeks I saw only one over weight person! For the first time I started to wonder if there was a direct link between processed food and weight gain?
- 2002: I wrote my first book ‘How to Swap asthma for Life’
- 2003: I qualify as an Adult Teacher after gaining both my 7307 Part 1 & 2 Adult Teaching Certificates.
- 2004: I start to put on Buteyko Practitioner Training Courses. I have people flying in from Spain, Portugal, Israel, Switzerland and the United States.
- 2005: I ceased teaching Buteyko practitioner courses because I realised that something was missing from the method. After consultation in Russia, it was agreed that the western diet of heavily processed food must be first acknowledged as a huge stumbling block to natural health and addressed along with the breathing therapy.
- 2005: I decided I needed to see the full holistic picture if I was going to be of maximum benefit to my clients. I realised I needed to acquire some more client 1-2-1 skills, including improved counselling and empathy skills. So I enrolled on a 2 year person centred counselling course.
- 2006: For personal development I did 12 months voluntary work at Citizen Advice Bureau & The Samaritans
- 2007~2009: I contiunue to treat clients naturally
2010-2019
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2010-2019
- 2010 my second book is published and covers the four key areas required for self health protection. Breathing, Exercise, Diet & Attitude. Ten days later I hear a voice in my head shout out “It’s not BEDA its ABED!” I realise I have got it all wrong, well not quite. But for any change we must first start with our own Attitude, so I rename the method ABED
- 2010: ABED is published in Positive Health Magazine.
- 2012: I qualified in nutrition and sports training.
- 2014: ABED receives official recognition by the International Independent Therapists Institute and is the first in the UK to do so.
- 2015: My local newspaper put me on the front page of Hull Daily Mail. Dr Fatloss! The local NHS are impressed and with so many overweight staff, I am invited to formally teach my method to help their staff to lose weight.
- 2016 NHS Hull invite me to coach their staff : 6 months pass and no further with discussions. Apparently someone in management NHS took a dislike my name Dr Fatloss. It was not PC enouhg I have a crisis of confidence and decide to drop the name.
- 2015: I finally pluck up the courage to do something I have wanted to do for a long time in 1999 I did a comedy session on stage and ‘died’. It was horrendous! I vowed to myself I would one day do it again, smash it and lay the ghost to bed. So in 2015 I do two separate comedy nights at two different venues in my home city of Hull. I found them even more scary than my parachute jumps, but the ride was well worth it, and I am pleased to say with all the laughing from the crowd then the booing when I realised, the only ones booing were the other more experienced and I think a little jelous ‘comedians’. I am actually proud to to say I definitely didn’t die, and although still felt the nerves I was more relaxed and it got even more laughs ‘ Ghost Slain!?
- 2016: I make a LIFE CHANGING discovery. inadvertantly aided by Hull NHS Diabetes specialists. That PC’ are to blame for the huge growth in obesity and T2 Diabetes. I am determined to bring this simple powerful truth to as many as possible.
- 2017: The Non Pc Diet book is published.
- 2017: I trademark The Non Pc Diet.
- 2018-2019: I work on creating an online coaching alternative to diets and conventional slimming groups. I wanted to offer a weight loss coaching alternative that was accessible affordable to everybody!
2020-present
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- 2020: Prepare during lockdown a UK wide online health club for the people when we need to come together to help one another
- 2021-2023: Decide to include all my work including ABED Stress and Buteyko
- 2024-Rushed into hospital and end up with emergency surgery (my 1st break and day off in 7 years) STRESS
- 2025– Launch Smart Health Club UK for diabetics.

